Is The Grass Greener in a Virtual Office?
The short answer is YES! I changed companies in January of this year and I am so grateful that I did. My last company was seemingly “cheaper” than where I am now….but that is a very short sighted view of the truth. They were maybe less expensive…but they did NOTHING for me as an agent to help me grow my business. I worked there for over 17 years and got little to no real value from the company. But the owner of the company lives in a multi-million dollar home. Hummmm….
What I have discovered is that the future of real estate is changing VERY quickly and those agents who are still doing things the way they did just a few short years ago are going to be OUT of this business…unless they make changes.
What kind of changes? Well…estimates are that 90% of homebuyers start their search on the internet. A GREAT web site that shows up in the first page of GOOGLE is imperative. And let me share with you that this is NOT an easy task. At my new company we have SUPER SMART people making SURE we are ranked high in searches.
The above shows a Google search for the very general and much used term SCOTTSDALE REAL ESTATE. Our site is www.scottsdaleparadise.com number THREE after “paid for ads”.
The average agent is not able to accomplish this on their own…at least not without some expensive help. And even then having a system in place to manage the leads that come in is a challenge.
So…not only do we have a site generating GREAT leads…we have a system that quickly gets the prospect’s information out to our agents allowing us to contact the person with relevant information within a matter of minutes. People LOVE it when I call them and they are still on our site searching!
After making contact with a prospective buyer, eXp Realty has a really slick back-end contact management system that help me keep track of who I spoke to and what we said. No more little pieces of paper with notes on them! YEA!!!
Agents who are still counting on postcards, open houses and past client referrals are rolling the dice in my opinion. Especially since MANY of my past clients are upside down in their current homes…or have lost their job and are not in a position to make a move.
Don’t get me wrong…I still intend on serving my referrals with the same top notch service I have always provided…but I just think there is a BIG world out there and a lot of folks are considering Arizona as a place to invest in real estate. I needed a way to get to them. And at eXp …I have it!
But what about the VIRTUAL part…well…that is something I am totally convinced IS the NEW WAY of handling business. With a few clicks of my mouse I can be “virtually” face to face with my broker, the CEO or THE BEST tech support guys in the industry. Why spend HOURS pulling my hair out trying to figure out how to get a picture resized to fit properly on my web site? I just jump into eXp Virtual and ask for help. And I can actually share my screen to SHOW them what I am talking about so they can assist me. SO COOL….and productive. (and by the way…part of the deal with eXp is giving agents a web site/blogging platform)
On Monday’s we have what we call X Camp where agents across the country share ideas and information. This is what that “looks” like. SO productive and FUN!
With all of these cutting edge tools I have more time to do what actually MAKES ME MONEY! Face time with clients out in the field.
Now…if you are an agent reading this I ask…”What is YOUR Brokerage doing for YOU”?
Oh…gotta run…just got another lead I need to call!
If you are looking for a GREAT agent to help with your real estate need please give me a call at 602-504-3898 or 888-897-7821 x 114. Plus, I have a GREAT search tool on my web site that gives you the ability to search the entire MLS…just like agents do. Very COOL! Go to Metro Phoenix Homes and check it out! If you save even one home as a favorite, you will be prompted to enter contact information. If you do this…YOU can create and save as many searches as you would like. It is THE BEST MOST ACCURATE SEARCH OF OUR LOCAL MLS!!
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